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Serving SMBs the ‘Bobby V’ Way – Revisited
Back in January, I wrote a column urging MSPs to serve their SMB clients the “Bobby V way,” i.e., in a manner like Red Sox manager and baseball lifer Bobby Valentine. At that time, there was a popular...
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Facebook or Twitter? Social Media Marketing Tips for 2013
I don’t have a personal use for Facebook any longer. In fact, if I didn’t manage Facebook pages for my clients, I’d more than likely delete my account. If I want to share my thoughts, I use Twitter. If...
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LinkedIn, Twitter, Facebook: Listening in on CIO, CTO Chat
What’s going on in the typical IT managed service customer’s mind? What are the top trends they are tracking? What are the worries that keep them up at night? One way to learn more about this would be...
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Small Business: How to Get It Ready for Engagement Marketing
For MSPs serving the small business / mid-sized business vertical, it is critical to stay one step ahead of IT trends. SMBs (small and mid-sized businesses) often have a longer sales cycle than their...
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SMM: Access Denied or Access Granted?
As a managed services provider, should you limit the management of your social media accounts to a single employee? Or should most of your employees have access your accounts? You should limit the...
View ArticleMSPs on Twitter: 3 Top Tweeting MSPs to Follow
We’ve seen how social media has revealed key trends in our industry and how managed services providers (MSPs) can take advantage of monitoring social media channels for buzzwords. We’ve also disclosed...
View ArticleSales Leads: Getting Customers to Return Your Cold Calls
These days it is tougher than ever to get results by making cold calls. That’s because you’re more likely to be leaving a voicemail rather than talking to a live person. And what are the chances that...
View ArticleSmall Business Seeks Help with Social Media Analytics
Are you still looking for a good reason to implement social media marketing (SMM) into your marketing campaigns? SocialMediopolis.com, a website for social media marketers, released a new brand survey...
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MSPs: Creating Illusions with Social Media
As far as I know, managed services providers (MSPs) aren’t in the business of creating illusions, but maybe they should be going forward. Nemo, the powerful blizzard that slammed into New York,...
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Social Media Hearing Aids for MSPs
Throughout time, humans, which includes the employees of managed services providers (MSPs), have always had a problem listening. It’s in our nature to speak and inform others of our feelings, our...
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Social Media: The Customer is Always Right
A social media manager manages the online communities (Facebook, Twitter, Google+) of a managed services provider (MSP) — a role that many may misunderstand. While social media can be an effective...
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Social Media Credibility: April Fools’ Day
Don’t be fooled by your Facebook friends today. Many of them will try to deceive you with their engagement or pregnancy announcements, expecting you to waste your valuable time by sending them a...
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Facebook, Twitter: Citrix Shares Its Social Media Secrets
Managed services providers (MSPs) leverage social media channels for lead generation, marketing, and customer service, and vendors do, too. Which social networking sites should IT vendors focus their...
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Continuum Managed Services: Behind the Scenes
Continuum Managed Services has inked a deeper partnership with CMIT Solutions, and has launched marketing and lead generation initiatives to help MSPs engage more customers. At first glance, the...
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